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Executive Vice President of Sales

Rick has 24 years of experience in providing life safety technology to the senior housing industry. His experience runs the gamut of working on new construction, retrofit, remodel, and repurposing communities across the country and around the world, including Canada, China, Indonesia, and Mexico. Rick has a passion for senior living and how technology can have a positive impact on the resident, the family, and the staff. Technology is a tool that, when used properly, can improve the overall senior living experience by making the resident more safe and secure, keeping families informed, and providing staff the insights they need to make actionable decisions that change the way a resident is cared for.

Rick’s passion for senior housing came from his first experience with senior living when he was only 12 years old, and his grandparents moved into a Life Plan Community. He saw first-hand the blessings this industry can bring to its residents and their family members. In his spare time, Rick enjoys being outdoors, hunting, fishing, and training for triathlons. He and his wife live in Ormond Beach, FL, and have two adult children, one living in Orlando, FL, and the other in Austin, TX.

Chief Executive Officer

Darin brings nearly 30 years of healthcare experience to the Sentrics team, all within the U.S. healthcare industry. As a high-energy executive, he has successfully led national and global technology and business process organizations spanning Fortune 50 healthcare divisions, through second-stage growth organizations and start-up software companies. Capitalizing on the ever-changing healthcare market over the last two decades, Darin has passionately driven growth in companies by addressing the clinical and financial needs of healthcare organizations. Darin’s past success lends itself to the senior living market as it rapidly becomes a key player in the healthcare system with the need to further utilize technologies to improve the quality of life for each resident while helping to reduce overall cost.

Prior to joining Sentrics, Darin served as Managing Director of North America Healthcare at Atos where he led the market strategy and delivery to hundreds of hospital, payer and life science organizations, as well as the completion and integration of three simultaneous acquisitions creating exponential growth. Before joining Atos, Darin was the President and CEO of Aldera, a leading provider of healthcare payer IT solutions, which was acquired by Evolent Health in 2016. Prior to Aldera, he served as CEO of two other healthcare IT businesses and began his career with roles at Electronic Data Systems (EDS, acquired by HP) and Affiliated Computer Services (ACS, acquired by Xerox).

Executive Vice President and General Manager: Ensure360

Sentrics acquired Silversphere in 2018, where Brian was a third-generation President. He has dedicated his nearly 30-year career to the senior living industry. He has created and delivered technology that provides confidence and peace of mind to seniors, their families, caregivers, and senior living operators. Under his leadership, Silversphere pioneered many new technological solutions that set the standard for the senior living industry and have improved the lives of seniors by changing the way resident care is delivered. Recognizing that a company’s ability to continually make a lasting impact comes from having a deep sense of purpose and a great culture, Brian has dedicated much of his career learning what motivates people to give their best. Brian’s dual passion for creating great teams and bringing advanced technological solutions to life is helping establish Sentrics as a market leader and industry influencer. Most importantly, Brian is relentlessly dedicated to the most important team he has, his family. His wife and teenage daughters are what reminds Brian every day that the success of any team is built upon the strong foundation of the ‘home’ team.

Chief Financial Officer

Dave brings 25 years of experience leading and advising corporations through rapid growth, restructurings, and building reputable finance teams. His focus has been on PE-backed Healthcare technology companies. His experience also includes manufacturing, biotechnology, and retail. Most recently Dave was CFO of a Home Health Services company. Prior to that, Dave provided consulting and interim CFO support to Private Equity companies. Dave was also the CFO of Aldera, a leading provider of healthcare payer solutions (acquired by Evolent Health). Before joining Aldera, Dave was CFO of Portfolio Management for a PE firm focused on the Healthcare Technology sector where he was involved in the acquisition, sale, and restructuring of companies. Dave also was CFO, and then CEO, at PCN, a pharmaceutical benefits management company (acquired by NMHC).

Executive Vice President and General Manager: Entertain360 / Engage360

Chad brings more than 25 years of information technology experience to the Sentrics team, having successfully led large and small global information technology organizations across multiple market segments. Chad has built and operated software and infrastructure organizations that have led the way across several decades. Always pushing organizations to the edge of what is possible, Chad has built a reputation as someone who can make information technology a competitive advantage. Chad’s experience and success make him the perfect candidate to lead change in the senior living market, which will increasingly depend on information technology to make a difference in the lives of seniors and those communities that enjoy their patronage.

Prior to joining Sentrics, Chad served as President of Atos North America where he created a market-leading information technology services portfolio and business that today enjoys an enviable advantage in the industry from diversification of solutions ranging from IOT and Big Data to Applications and Infrastructure Managed services. Before joining Atos, Chad was the President of Xerox Information Technology Services, a leading provider of Information Technology Managed Services across every sector of the economy. Prior to Xerox, Chad held several senior leadership positions at ACS, including Group President of ACS’ Healthcare division.

Senior Vice President

Rick brings over 30 years of experience developing innovative technology solutions for the senior living sector. As the Founder and President of SeniorTV, the nation’s first alternative cable TV provider specializing in long-term care, Rick has built one of the most recognizable and trusted brands within senior living. He has worked on-premise with hundreds of providers offering best practice consultation for resident entertainment, connectivity and engagement. As a private cable TV pioneer in the early 80’s offering analog solutions, to now becoming the leader in today’s digital world, he is well-versed on the operational challenges balancing current cost-effective with future-proof purchasing decisions. He is well-known throughout the satellite TV and senior living industry, among non-profit and for-profit operators, equipment manufacturers, and has high-level experience in infrastructure roll-outs from single building properties to the largest sprawling campuses in the nation. Expertise includes deployment of television systems, resident internet using DOCSIS and Wi-Fi via existing coaxial or new fiber optic distribution, digital signage and community resident information channels. A lifelong entrepreneur, he has maintained a passion towards enhancing the quality of life within senior living and embraces the use of seniors within the work force. This practical experience allows balancing theoretical goals with obtainable expectations. As a private pilot with have-plane-will travel attitude, Rick has spent much of his career visiting customers, vendors and industry leaders to understand, influence and innovate the next generation of technology. He and his companies have received numerous recognition awards over many years. Rick is excited with the new family of Sentrics solutions to improve the quality of living in senior care.

Chief Marketing Officer

Kim brings more than 25 years of high tech marketing experience, including 15 years of healthcare IT marketing, to Sentrics. She specializes in creating new markets, building market brands and leaders, and accelerating sales with sophisticated demand generation and sales tools. Kim has led product marketing, product management and marketing communications organizations and has a unique ability to develop and deliver a consistence customer experience from the initial brand through the sales process, product experience and transition to client advocate. She has played a critical role in driving healthcare change from leading a client advisory board that prioritized and identified the best way to tackle newly passed healthcare reform mandates; to launching one of the first social networking and gaming platforms for healthcare to engage patients in healthier behaviors, and building and accelerating the growth of the North American healthcare division of a $13B global company.

Kim believes that data is the key to transforming the health and senior living industries, and is excited to bring her healthcare IT knowledge to senior living. Her transformation experience and success will help transform the senior living community from a hospitality industry to one that leverages care, safety and risk management to create an environment that reduces hospitalizations, increases length of stays and improves the quality of life for every resident. Prior to Sentrics, Kim held leadership positions for industry giants including the North American division of Atos and Cognizant’s TriZetto division. She also helped several private equity owned companies grow and sell their businesses to strategic buyers including Audax Health (now part of Optum), Matrix Medical Network (now part of Providence Service Corp.), and Aldera (now part of Evolent Health). She has a combined MBA and Masters in Technology Management from the University of Phoenix, a BA in psychology from the University of Colorado, and she completed an executive program at Harvard T.H. Chan School of Public Health.

Senior Vice President of Administration

Shawna brings 35 years of general management and business experience primarily with PE-backed companies.  In her role, she provides leadership and coordination for the company’s human resources, payroll, facilities, compliance and risk management.

Most recently Shawna was a VP of Client Implementation with JPMorgan.  Prior to joining JPMorgan, Shawna was the VP of Finance and Administration for Aldera, Inc. where she managed the finance, legal, human resource, and administration functions of the company. This encompassed financial planning, corporate governance, human resources, facilities, contracts, capital raises, and mergers and acquisitions.

Shawna also has extensive experience in project management from her time as a Manager at KPMG Consulting and MediaShare, Inc.  where she managed interactive marketing solution software projects for clients such as 3M, GE Information Services, Amway and Wisconsin Tissue within the Customer Value Management group.

Shawna has her Bachelor of Science in Business Management and is based out of San Diego.

Executive Vice President of Business Development

Ron brings nearly 30 years of information technology knowledge, including 20 years of healthcare experience spread across the provider, payer, pharmacy and IT/software product sectors to the Sentrics team. Throughout his career, Ron has successfully served in multiple roles including account management, software development, and implementations, technical and operations support, business development and project management. Ron’s success has been marked by his ability to apply strong leadership, team building, communications, planning, and process re-engineering skills to transform organizations. Ron’s historical business, IT and healthcare experiences position him extremely well to address the future challenges and opportunities impacting residents, family members and providers within the dynamic and expanding the senior living market.

Prior to joining SeniorMetrics, Ron served as a Director of North America Healthcare at Atos where he was responsible for managing a strategic Atos provider account. Before joining Atos, Ron was the Vice President of Implementations at Aldera (acquired by Evolent Health). Prior to Aldera, he served in various leadership roles at Xerox (acquired by Atos), Phoenix Health Systems (acquired by Medsphere Systems) and Affiliated Computer Services (acquired by Xerox). Ron began his career at Electronic Data Systems (acquired by HP) where he held financial management, business analyst and applications development positions.

Executive Vice President and General Manager of Acute Care

Mark Lancaster is the Executive Vice President of the Acute Care division and General Manager of Allen Technologies. He is responsible for accounting, budgeting, procurement, human resources, implementations, integrations, content, and support. Lancaster brings strong financial and operational leadership experience to Allen Technologies. Prior to joining Allen, Lancaster held positions with the Defense Contract Audit Agency, Consolidated Graphics, and Skyline Ultd. Inc. Lancaster has a bachelor’s in accounting from Baylor University and is a Certified Public Accountant.

Founder & CEO – Charter Senior Living

Keven Bennema is the Founder and CEO of Charter Senior Living. After a humbling but formative beginning as a caregiver, Bennema rose to executive ranks in the senior living sector, working for several large national providers.

He worked in every functional department of a skilled nursing community before ultimately earning his Nursing Home Administrator License in the state of Ohio.

Concurrently, he completed his MBA in Health Care Administration from Cleveland State University. Keven continued his career in several senior living companies, serving as Executive Director, Regional Director and eventually becoming Executive Vice President/Chief Operating Officer of Senior Lifestyle Corporation in Chicago.

Now, with his own company underway and 14 properties (and counting) under his direct leadership, Keven is focused exclusively on advancing his team-inspired vision for senior living under the Charter banner.

Vice Chairman and Chief Investment Officer – Senior Lifestyle

Jerry Frumm is the Vice Chairman and Chief Investment Officer of Senior Lifestyle. In this role Jerry serves as the Chairman of the Senior Lifestyle Investment Committee, which reviews all investment activities for the company. Jerry has been associated with Senior Lifestyle since its inception in 1985. During his tenure, Jerry has been involved in all phases of the development and acquisition of Senior Lifestyle communities and has closed on innumerable debt and equity transactions. Jerry is responsible for key relationships with Senior Lifestyle’s diversified base of capital partners.

Jerry is an attorney who has practiced with both state and federal governments. He is a member of the Chicago Bar Association and he also currently serves as a member of the Public Policy Committee on The American Seniors Housing Association.

Jerry holds a Bachelor of Arts Degree from The Ohio State University and a Law Degree from Washington University School of Law. He is also a licensed real estate broker.

CEO – Eclipse Senior Living

Kai Hsiao is currently the CEO of Eclipse Senior Living, which is a national 3rd party manager of Independent, Assisted, and Memory Care communities across the United States. He also serves as a member of the Argentum Board of Directors, is on the Executive Board of the American Seniors Housing Association and was recently appointed to the NIC Board of Directors.

Kai was previously Senior Managing Director – Senior Housing Properties at HCP Inc., which is a fully integrated real estate investment trust that invests primarily in real estate serving the healthcare industry. Prior to HCP, Kai served as President and CEO of Holiday Retirement, the second largest senior housing operator in the United States. During his tenure there, he held several leadership positions, including: overseeing operations, field support functions, acquisitions, and new business strategy.

Kai graduated with a Bachelor of Arts in Communications from the University of Arizona.

Founder & CEO – Anne Tumlinson Innovations

Anne Tumlinson is the founder and CEO of the advisory services and research firm, Anne Tumlinson Innovations. She has 25 years of research and consulting experience in the areas of post-acute and long-term care financing and delivery. Her work has helped organizations respond successfully to payment and delivery reform, and to develop innovative ideas for public policy change necessary to prepare the country for demographic shifts.

Among other affiliations, Anne serves on the board of directors for the Caregiver Action Network, on the Aetna Medicaid Advisory Panel, and on the conference planning committee for the National Investment Center for Seniors Care.

Anne served previously as a Senior Vice President at Avalere Health, where she founded and led Avalere’s post-acute and long-term care consulting practice for 14 years. She created, developed and launched a data-based provider navigation tool for post-acute care placement and led many analytic and modeling projects for a wide variety of clients. Prior to that, she led Medicaid program oversight at the federal Office of Management and Budget.

Founder & CEO – Perseid Software & ProtonCare

Bernard Wess Jr. is the CEO of Perseid Software and ProtonCare. He is currently working in the areas of Total Consumer Health Care, Rapid Application Development and “heavy” ion cancer treatment. His team has extensive expertise in the development of secure information systems, acute and post-acute care settings, and particle therapy for cancer treatment.

Bernie has been a founder of multiple companies related to Healthcare, Insurance, and IT. He has experience in strategy, business development, healthcare, clinical medicine, regulated information systems, applied statistics, commercial product development, insurance and clinical/bioinformatics. He has consulted in the design and implementation of mission-critical managed care, risk management, and clinical information systems for Reuters Experts, Blue Cross/Blue Shields, EDS, Microsoft, The Procter and Gamble Company, Ford Motor Company, and many others.

Bernie did his computer science graduate work at Johns Hopkins University Applied Physics Laboratory and has a master’s degree in applied Statistics from the University of Maryland. He has been awarded both a CSP and CDP certifications from the Institute for the Certification of Computer Professionals.