Meet the Sentrics Team

Peter Bailey

Chief Executive Officer

Amy Acosta

Chief Financial Officer

Amy brings more than 20 years of experience in the software marketplace to Sentrics where she is empowering and developing worldwide finance, legal, technology, and administrative teams to drive strategic alignment and optimize financial performance. She brings innovation and automation to support both top-line and bottom-line growth, creating effective strategies to scale while integrating technology and businesses, driving customer retention, and reducing costs.   

She was formerly the CFO at Grace Hill (real estate technology), where she orchestrated the company to a successful exit. Prior to Grace Hill, she was CFO at KASASA (financial services technology) following financial leadership roles at Kony (mobile application and digital technology), Nortel (telecommunications), and PricewaterhouseCoopers LLP.  Amy is a Certified Public Accountant and holds Bachelor’s and Master’s degrees in accounting from The University of Texas at Austin.  She resides in Austin, TX with her family and loves adventure, near and far

Brian Dawson

Chief Operating Officer

Sentrics acquired Silversphere in 2018, where Brian was a third-generation President. He has dedicated his nearly 30-year career to the senior living industry. He has created and delivered technology that provides confidence and peace of mind to seniors, their families, caregivers, and senior living operators. Under his leadership, Silversphere pioneered many new technological solutions that set the standard for the senior living industry and have improved the lives of seniors by changing the way resident care is delivered.

Recognizing that a company’s ability to continually make a lasting impact comes from having a deep sense of purpose and a great culture, Brian has dedicated much of his career learning what motivates people to give their best. Brian’s dual passion for creating great teams and bringing advanced technological solutions to life is helping establish Sentrics as a market leader and industry influencer. Most importantly, Brian is relentlessly dedicated to the most important team he has, his family. His wife and daughters are what reminds Brian every day that the success of any team is built upon the strong foundation of the ‘home’ team.

Rick Taylor

Chief Strategy Officer

Rick has 24 years of experience in providing life safety technology to the senior housing industry. His experience runs the gamut of working on new construction, retrofit, remodel, and repurposing communities across the country and around the world, including Canada, China, Indonesia, and Mexico. Rick has a passion for senior living and how technology can have a positive impact on the resident, the family, and the staff. Technology is a tool that, when used properly, can improve the overall senior living experience by making the resident more safe and secure, keeping families informed, and providing staff the insights they need to make actionable decisions that change the way a resident is cared for.

Rick’s passion for senior housing came from his first experience with senior living when he was only 12 years old, and his grandparents moved into a Life Plan Community. He saw first-hand the blessings this industry can bring to its residents and their family members. In his spare time, Rick enjoys being outdoors, hunting, fishing, and training for triathlons. He and his wife live in Ormond Beach, FL, and have two adult children, one living in Orlando, FL, and the other in Austin, TX.

Malcolm Graham

Chief Digital Officer

Malcolm has focused nearly 30 years of his career on integrated technical infrastructure systems with almost two decades in senior living products. With extensive experience in product management, development strategy, and lean manufacturing, Malcolm fully understands product development lifecycle and turnkey solutions. Malcolm’s long-standing passion for providing security, dignity, and improved health outcomes, makes him ideally suited to lead the Sentrics technical mission to transform the quality of life for our aging population through data analysis, machine learning, and actionable predictive analytics.

Before Sentrics, Malcolm worked with industry-leading technology providers like Silversphere, Siemens, and Dell in technical leadership positions. Malcolm, a United Marine Corp veteran and longtime student of machine interface communications, lives with his wife, Meredith, in Ormond Beach, Florida. Malcolm also serves on steering committees for UL and NEMA, with other industry leaders, to ensure the future integrity of senior living products and services. He is also an active volunteer in his local community.

Jamie Oakes

Chief Revenue Officer

A 25-year sales veteran, Oakes has a history of driving double-digit growth by building a servant leadership sales organization that clients want to work with, want to follow and, ultimately, trust. He has successfully led sales teams for Fortune 500 and private equity-owned companies across multiple healthcare disciplines. Passionate about healthcare and senior living, Oakes joined Sentrics for two main reasons. First, he enjoys helping communities and hospitals turn their businesses into true value-based, risk-taking entities that put resident and patient needs first. The second reason he joined Sentrics was to become part of an organization that truly lives its culture and values. While a bit cliché for some companies, Oakes believes that Sentrics is truly unique in its approach to its employees and clients, and he is proud to work with a company that makes a difference in the lives of millions of seniors and their families as well as its own team members. 

Prior to Sentrics, Oakes was the Chief Sales Officer where he helped position the company for a successful exit. Before Tract Manager, Oakes was the Chief Growth Officer at Recondo and held additional leadership roles at B.E. Smith, Wolters Kluwer Health, Craneware and Cerner where he developed his selling and management foundation. He has a BS from Pittsburg State University and has been a leader of a coaching program for the last 12 years that has helped 30-40 athletes each year achieve their dreams of becoming college athletes.  

Brian McWade

Chief Product Officer

Brian is an entrepreneur and management professional with more than 15 years’ experience in the technology and healthcare industries. In his current role as Chief Product Officer, he is responsible for the product strategy for Sentrics’ ecosystem of technology solutions that serve more than 6,500 senior living and healthcare communities. 

Prior to Sentrics, Brian worked for Connected Living, a software company that helps aging populations stay connected to loved ones and senior living communities. During Brian’s tenure as Connected Living’s President and CTO he successfully orchestrated the sale of the company on multiple occasions. In 2020, Connected Living was acquired by Omega Healthcare Investors (NYSE: OHI) – a leading REIT. In 2022, following two years of exponential growth, Connected Living was acquired by Sentrics.    

  Brian has a BA from Saint Michael’s College and lives outside of Boston with his wife and two children. 

Mike Boone

Executive Vice President, Production & Manufacturing

As the Executive Vice President, Production & Manufacturing Mike Boone is responsible for the production, manufacturing and delivery of all Sentrics solutions. A key member of the Silversphere team before the Sentrics acquisition, Boone’s achievements earned him numerous awards including the CEO and Go-Giver awards in 2019, VMA manufacturer of the year in 2016 and team member of the year in 2015. Prior to joining Silversphere, Boone was a heavy machine operator and apprenticed electrician. He has bachelor’s degrees in philosophy and business management and is a graduate of the Resolved Leadership program. In his spare time, Boone likes to rebuild old engines, spend time with his teenage daughter and coach football.

Damon Lamb

Damon Lamb
Executive Vice President and Managing Director, Ensure360

In his current role as Executive Vice President and Managing Director of the Ensure360^SM division, Damon Lamb oversees all operations for the Sentrics’ life safety solutions including Ensure360, Companion One and OneSource. He brought his experience in IT and Internet support to the senior living industry in 2008 when he joined Tel-Tron, which later became Silversphere and then Sentrics in 2019. Previous roles across technical support and training, project management and documentation control, product development, and operations make him uniquely qualified for his current role. Damon has a BA in Professional Writing from Michigan State University and is championed by his wife and son.

Gineane Haberlin

EVP Engagement Operations

Gineane has over 25 years of experience on the cutting-edge of global technical innovation and team leadership across the realms of operations, sales engineering, business strategy and marketing. Gineane’s expertise is grounded in her broad technical capabilities combined with a mind for process, strategy, systems integration and management. Through her expansive big-picture vision with a lens for detail, she is coalescing the Sentrics customer success teams to design, build and deliver programs and processes that deliver consistent insights, unexpected delights and high value experiences.

Prior to joining Sentrics, Gineane led the Connected Living team, a social impact technology company, through an operations system and process upgrade that resulted in a 2x increase in customer satisfaction and scalability. She was responsible for unifying product development, operations and sales to create a seamless customer journey that enhanced the business of senior living while elevating resident, family and employee quality of life. Gineane is passionate about problem-solving, nurturing teams, and streamlining engagement. 

Gineane has two teenagers and resides in New York, where she can be found riding her Indian Motorcycle through the scenic Hudson Valley region.

Katie Maiser

Senior Vice President, Sales Operations

As Senior Vice President of Sales Operations, Katie is a results-driven sales and operational leader who leads contracting, pricing, strategy, forecasting, optimizing the sales process, market assessment and territory planning, compensation plans, salesforce (CRM), sales tools, pipeline management. She joined Sentrics in 2022 and brings experience building and optimizing processes for enterprise sales teams, including driving increased sales, implementing best practices for customer relationship management tools, identifying new segment opportunities, and unlocking data-based insights to continuously improve sales performance.

Katie most recently served as the Vice President of Sales Operations for Strongline, where she was responsible for scaling the sales organization through the next phase of growth by developing sales strategies, implementing and streamlining processes and procedures to drive growth, and collaborating with leadership across the organization to achieve results. Prior to joining Strongline, Katie was the Vice President of Sales Operations at TractManager where she led the Sales Operations team, creating processes and tools to drive world class sales force and played a pivotal role in positioning the company for a successful exit.

Savy Sabino

Senior Vice President of Sales - Entertain and Engage

Savy has more than 12 years of experience working in the senior living industry. Joining SeniorTV early in his career, Savy now leads sales team for the Entertainment division.. He understands that TV, Voice and the Internet are key gateways to resident engagement and satisfaction within a senior living community, and takes great pride in knowing the team at SeniorTV is dedicated to delivering quality, reliable and custom entertainment to its customers. Savy believes that every part of the business needs a consultative mindset and approaches each conversation as an opportunity to collaborate.

Knowledgeable in fiber/cabling infrastructure for large senior living campuses for both new and existing construction, Savy spent his earlier SeniorTV years helping communities optimize their operating budgets and generating the ROIs needed to deliver the exact services each community needed to help make every resident experience a positive one well into the future.

John Sanfilippo, RN

Vice President of Sales - Ensure

An experienced senior living and healthcare professional, John Sanfilippo, RN, has worked in the field for over 25 years. A registered nurse, he combines real-world medical and business experience to help senior living operators, REITs and developers develop innovative solutions that bring value to residents, families and care staff in senior living.

Kunnal Goel

Vice President of Analytics & Insights

Kunaal is a seasoned professional with extensive experience in consulting and analytics. He has previously worked at ZS, where he played a key role in leading sales and marketing analytics & operations for multi-billion dollar product launches.

During his consulting experience, Kunaal managed large-scale projects and teams across different timezones, aligning the team’s vision to execute against clients’ problems in innovative ways. He is proud that his strategic recommendations resulted in an increase in product market share and improved operational efficiency for his clients.

To further enhance his expertise in business strategy and AI, Kunaal pursued an MBA degree specializing in Artificial Intelligence at the Kellogg School of Management at Northwestern University. In this program, he complemented his business education with in-depth knowledge of the latest developments and trends in AI.

Kunaal earned his BS in Bioengineering from the University of California, San Diego, and currently resides in New York City. He is passionate about leveraging his skills and experience to help organizations navigate complex business challenges and drive growth through innovation.

Robin Bowling

Vice President of Marketing

Robin brings over 15 years of expertise to her role as the Vice President of Marketing at Sentrics, showcasing an affinity for marketing and an unparalleled talent for driving growth and revenue. Her career, marked by innovative marketing strategies and a commitment to brand awareness, spans multiple industries, including healthcare, financial services, and scientific information solutions.

Aside from her strategic capabilities, Robin’s strength lies in fostering team collaboration to meet business goals. She has successfully implemented learning programs and unique marketing strategies to boost sales growth. Her broad experience, covering everything from marketing leadership, communications and customer success, makes her a vital part of the Sentrics team.

Sarah Wallingford, RN, BSN

Vice President of Sales Engagement

Sarah Wallingford, RN, BSN, began her career in healthcare as a Critical Care RN. Her passion to improve healthcare for patients, residents, families and those on the frontline led her to a career working for healthcare hardware and software companies nationally. She has a strong background in multiple functional areas within healthcare organizations, including consultative enterprise sales, healthcare software revenue cycles, provider management, EHRs (Epic, Meditech, Cerner), and spend management, among others. Sarah has been recognized within the industry for her true desire to make a difference.

Prior to joining Sentrics, Sarah was the Healthcare Sales GTM Solution Consultant Executive for Zebra Technologies, where she worked with the engineering and sales leadership to take the products to market. As the Vice President, Solutions Consulting at TractManager, Sarah led the sales enablement team, and at Cerner, she created and drove business and clinical process optimization efforts for the adoption of Cerner Solutions. Sarah is a licensed RN who was also worked as a critical care nurse for ten years.

Steve Wilson

Steve Wilson
Senior Vice President, Sales Support and Engineering

As the Senior Vice President of Sales Support and Engineering, Steve Wilson and his team partner with the sales team to assess and plan multi-solution product installations and deliver accurate sales proposals. He has 12 years of experience planning, implementing and managing solutions across multiple senior living platforms including TV, engagement, internet and voice services for businesses and residents, enterprise wifi, and life safety.

Steve joined Sentrics through the CareConnect merger and championed the development of a multi-solution engineering and sales support team. Experience with Site Evaluations, Project Management, Director of Implementation, Product Management, and Sales Engineering and Support, along with a passion for helping seniors connect with family and friends, prepared him for his current role. Steve’s drive comes from supporting, raising and coaching his daughter who is now an NCAA softball player.